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Rethinking the mission and purpose of local reporting
How do you define the mission and purpose of local reporting? Cover the news? Hold institutions accountable? Maintain a well-informed citizenry? Hold up a mirror to the community? “Comfort the...
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10 years later: Seven disruption lessons from Newspaper Next
In the fall of 2006, as the Internet was devastating the newspaper industry in earnest, the American Press Institute unveiled a new program to push back against the disruption. We called the project...
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Local media need to think bigger about the Big Data opportunity
Data, data, data. From every direction lately, I’m being hit with urgent reminders about the imperative for local media companies to master data. Every day, I’m more convinced: This is the next wave of...
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A “Big-J” journalism project for resource-strapped newsrooms
It’s an article of faith in the local media business: High-quality content is our trump card in the high-stakes business of attracting and monetizing digital audiences. But how much of that...
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Power structure: Another “Big-J” project for strapped newsrooms
Last time I blogged about a fairly simple but powerful “Big J” journalism project we did years ago in my hometown, shaking up the judicial system in a very positive way. Here’s another “Big J” project...
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Editorials: Headed for extinction?
Powerful local advocacy is essential to your news brand As the relentless decline in ad revenues empties more and more newsroom desks, there’s been a little-noted side effect: Waning commitment to...
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Why the bitter U.S. political divide? Blame the digital information explosion
Most Americans would agree that our country is more fiercely divided along political lines today — Democrat/Republican and liberal/conservative — than ever before in our lives. Through the last two or...
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In a disrupted industry, how can you future-proof your career?
Here’s the plain truth: If you’re an early- or mid-career employee of a company that still depends heavily on print revenues, you need a plan. Jobs have been disappearing from these media companies at...
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One more time: Our content is failing our industry
The year was 2005, and the scene was a meeting of the Newspaper Next Industry Task Force — some of the best and most innovative minds in the newspaper business. In midstream, the brilliant and...
View ArticleSome parting words about what our industry needs to do
Folks, this may well be my last post — and I mean to try to land one more punch on the way out. In the five years since I created MediaReset.com, I’ve tried once a month to serve up to our industry...
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